Arla has partnered with Sainsbury’s in a voluntary scheme that will see the dairy co-operative’s producer owners receive a guaranteed price for their calves, when producing Aberdeen Angus beef for the retailer’s premium ‘Taste the Difference’ range.
The scheme, working in a collaboration with beef processor ABP through its Blade Farming operation, means that Arla producers have the opportunity to use specific Aberdeen Angus genetics on their herd, as they prepare for the implementation of the ‘every calf has a value’ policy, which comes in to effect from the end of this year across all Arla farms.
“The cornerstone of this collaboration with Sainsbury’s and ABP is a forward commitment to purchase calves in line with agreed specifications, which will give both Arla producers and finished beef producers confidence in forming a long-term supplying relationship with Sainsbury’s,” says Arla’s Kate Liversidge.
The scheme is open to all Arla producers, if their herd is predominantly Holstein or Holstein/Friesian and they meet the criteria that include being all-year-round calving and milk recorded.
Through the programme, Aberdeen Angus calves produced on Arla dairy farms will move to dedicated rearing units before being grown and finished on dedicated farms.
“By linking up the supply chain the whole system knows what calves are coming and when,” says Arla producer Graham Wells. “It’s a fantastic opportunity to breed quality beef, while passing some profit back to dairy producers.”
Arla and Sainsbury’s launch integrated beef programme
15 Jul 2020