UK-based ear tag manufacturer Allflex is using its distinctive range of purple secondary ear tags to show its support for mental health charity, The Kaleidoscope Plus Group.
And, with a penny from the sale of every set of sheep or cattle tags with a purple secondary tag being donated to the charity, the company hopes to raise £10,000.
The Kaleidoscope Plus Group works to promote positive health and well-being in communities – including those in remote and rural settings – and to provide appropriate services and support for people experiencing ill health.
One of the charity’s key goals in 2019 and beyond is to raise awareness of the impact of mental illness in farming communities and to help those affected.
“The agricultural community suffers one of the highest suicide rates in the UK, with loneliness, isolation and the lack of opportunity for communication all being contributing factors,” says Allflex UK’s Ashley Musgrave.
“We have teamed up with the charity to challenge the stigma associated with mental health issues and to increase awareness of the devastating impact that mental illness can have on farming families and the wider rural community.
“It is a legal requirement to tag all cattle and sheep, so we’re asking livestock farmers to make a difference by ‘choosing purple’ for the next 12 months,” says Mr Musgrave. “We’re aiming to raise £10,000 for the charity.”
The purple charity tags are available now and can be ordered from local agricultural merchants or through Allflex representatives.